Distribution Is Useless Without Attention

Founders obsess over distribution. Channels. Funnels. Partnerships. Reach. But here is the uncomfortable truth: If you do not earn attention,…
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Founder-Market realities:Choose your market

I have recently been thinking about the founder market realities, in some markets founders are solving problems faced by individuals and…
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2024 in review:The road less travelled

Speaking with friends and other founders around me, one thing was clear: 2024 was an incredibly challenging year for startups( AI companies…
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